Who we are

Scaling a business isn’t just about revenue charts and boardroom strategies—it’s about the grit, decisions, and lessons learned along the way. Scaling Stories Unfiltered goes beyond the headlines and dives deep into the raw, unvarnished stories of the leaders driving real growth.

This isn’t just another podcast with founders sharing highlight reels. We bring in the key players—CTOs, CEOs, CPOs, and CFOs—who have been in the trenches, navigated the chaos of scale, and emerged with hard-earned insights that can shape the next generation of leaders.

Why Listen?

We’re not about glorifying unicorns or sugar-coating the journey. If you’re a business leader, an entrepreneur, or someone looking to scale with purpose, you’ll get:

Tactical Insights – Real strategies from those who’ve been through the highs and lows of scaling.

Authentic Conversations – No generic advice. Just honest, in-depth discussions about what works—and what doesn’t.

Lessons from the Frontline – Learn from those who’ve made the tough calls, hired (and fired) key players, and led through uncertainty.

Meet the host

Scaling Stories Unfiltered is hosted by Nici Jupp, an entrepreneur and business leader with a lifelong passion for growth. From competing in young enterprise competitions at school to earning a Business and Finance degree, Nici’s career has always revolved around understanding what makes businesses thrive.

After years in the corporate world, she launched her own company in 2012, dedicated to helping scaling businesses grow through the people they hire. Working alongside extraordinary leaders every day, she’s seen firsthand what it takes to scale—and she’s bringing those real, no-nonsense conversations to Scaling Stories Unfiltered.

For Nici, this podcast is more than just business—it’s about learning, growth, and showing the next generation, including her own children, what’s possible when you embrace the journey of building something great.. 

Latest episode

From 41p in a bank account to securing £2.4m institutional investment, Jon shares the unfiltered journey of growing Newsflare, a MediaTech Scale-up.

EP 2

A candid discussion with Graham (CTO for multiple scaling businesses) uncovers how tech can supercharge your market valuation, common mistakes scale-ups make when implementing tech, why miscommunication between tech & business teams kills growth, the role of leadership in breaking silos and improving culture and much more.

Coming soon

How single customer dependancy can be catastrophic, the importance of having the right team in order to successfully grow and how a positive culture can change your life.

Contact us

Listen, Learn, and Grow

Whether you’re scaling a company, leading a team, or navigating your next big growth challenge, Scaling Stories Unfiltered is here to bring you the wisdom of those who’ve been there.

Subscribe now and don’t miss an episode.

Want to be a guest? Apply today and share your story.